Poplettes

Overview

The goal of the rebranding project was to design a digital branding system for the company that could be easily adapted to other brands within the organization. To achieve this, we defined the brand foundations and digital brand architecture at the outset, establishing the basic rules for the brand's presence in the digital space and guidelines for their use. To ensure consistency and streamline digital development for all stakeholders, we also created a Design System. Additionally, we built a digital Brand Center to assist teams in implementing the brand in over 25 countries.

The
Challenge

As the product is not a well-known snack, the biggest challenge we were facing was making the user experience the emotions that a packet of Poplettes would bring up. In addition, as a FMCG brand, another challenge that we were facing was crafting a streamlined user experience that reduces the clicks-to-purchase.

The objectives were clear: design and develop a well-branded, high converting, easy to access website that will give information about their products for the new customers and give the necessary information for their potential wholesalers and retailers. The website had to be clean and fast for a better buying experience that will help them build Poplettes as a national brand.

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Mobile Experience

Today’s users mostly shop from their phones. Our team designed and architected a sleek

website without compromising the responsiveness for a better user experience that can turn cold social media traffic into buyers.

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The Solution

The Design

Our design team utilized the brand’s fun and bright colors and came up with a professional and design that represents their brand and what the product is all about. We focused on introducing all the flavors of their popped sorghum on the homepage so that customers can easily shop once they land on the website. Our design team also focused on the mobile experience so customers can seamlessly browse the website and shop their beloved Poplettes.

The Development

Our development team delivered a fully functional and fully-configurable custom theme for easy content management and future expansion. Our team also integrated our custom form solutions for easy communication with potential resellers.

The Migration

Our team created redirects all of the pages from their previous website to maintain the domain authority and prevent any negative impact on the SEO rankings.