Pelegrims

Transforming the Skincare Space

Pelegrims

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What we did

Website Rebuild

Custom Shopify 2.0 Theme

Conversion Rate Optimisation

Email Marketing

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450%

Increase in Conversion Rate

32%

Increase in Total Sales

From Good Foundations to Outstanding Conversions

Pelegrims, a sophisticated skincare brand, approached us with a Shopify store they had built themselves. While functional, it struggled to convert visitors into customers. With a low traffic volume and an underperforming conversion rate, they needed a partner to help unlock their full e-commerce potential. That’s where we came in. Over a deep audit and two strategic optimization phases, we transformed their site’s performance, achieving a remarkable 450% increase in conversion rate within three months and 80 billable hours.

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Discovering the Cracks in the Foundation

Pelegrims’ self-made Shopify store was visually aligned with their brand but lacked the structural elements necessary for driving conversions. Initial audits revealed navigation issues, unclear user journeys, and buried value propositions. Visitors simply didn’t know why they should choose Pelegrims over competitors. This insight became our starting point for a series of focused, data-driven improvements.

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A Seamless Journey Across the Board

Key areas of the site—like the homepage, product listing pages (PLPs), product display pages (PDPs), and checkout—received targeted updates. These changes improved usability, making it easier for visitors to browse, learn, and purchase without distractions.

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Breathing New Life into the Site

Phase 1: Laying the Groundwork

We started with batched optimizations that targeted low-hanging fruit to immediately improve usability. This included introducing a filter system and clearer categories, ensuring customers could easily find products that matched their needs. We also surfaced the brand’s unique selling points (USPs) and product benefits across key areas of the site, such as the homepage, product listing pages (PLPs), and product display pages (PDPs). These efforts resulted in a 200% increase in conversion rate within the first phase of changes.

Simplifying for Impact

Phase 2: Refining and Streamlining

After testing our initial changes, we worked closely with Pelegrims to simplify the site further, aligning it with their clean and minimalist ethos. By removing redundant features and focusing on core usability improvements, we created a site experience that resonated with both the brand and its customers. The result? Another 83% boost in conversion rate, bringing the total improvement to an impressive 450% over their initial performance.

Results That Speak Volumes

Pelegrims’ Shopify store is now a high-performing platform that converts traffic into revenue. Metrics across the board have improved, and with growing signups and interest, the brand is poised for continued success. Beyond the numbers, this project demonstrates the power of data-driven CRO strategies tailored to a brand’s unique values and goals.

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A Partner in Growth

Helping Pelegrims refine their online store was more than a technical exercise—it was a creative collaboration. By balancing functionality with the brand’s minimalist vision, we helped unlock their potential while staying true to their core. As they embark on the next phase of growth with email marketing, we’re excited to continue supporting their journey.

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