Gleefull Supplements

Redefining the Wellness Space

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What we did

Website Rebuild

Custom Shopify 2.0 Theme

Conversion Rate Optimisation

Ongoing Support

$2.5M+

Additional Revenue Generated

16%

Increase in Conversion Rate

10k+

Lines of Code Refactored

4+

A/B tests completed each month

A Refreshed Path to Wellness

Gleefull Supplements, a trusted name in the health and wellness industry, embarked on a transformative journey to elevate their online presence. Recognizing the need to enhance user experience and streamline operations, they partnered with us for a comprehensive redesign of their Shopify store. Our mission was to not only rejuvenate their digital storefront but also to address underlying technical debt, ensuring a robust, scalable platform that reflects their commitment to quality and customer satisfaction.

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The Challenge

Gleefull Supplements' online store was hampered by outdated design and underlying technical debt, leading to a suboptimal user experience and operational inefficiencies. The challenge was multifaceted: to overhaul the website aesthetically and functionally, to remove technical debt without disrupting the brand's established online presence, and to implement a robust framework for ongoing optimization and growth.

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Seamless Wellness, On the Go

In today's fast-paced world, mobile accessibility is paramount. Our redesign focused on optimizing Gleefull Supplements' mobile site, ensuring that customers have a seamless, intuitive shopping experience from any device. Navigation was simplified, load times were improved, and product discovery became more engaging, making wellness accessible with just a few taps.

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The Solution

Laying a New Foundation

Addressing technical debt was a critical first step in our rebuilding process. We deconstructed the existing theme and rebuilt it from scratch, preserving the brand's visual identity while significantly enhancing site performance and maintainability. This ground-up rebuild allowed us to implement modern web practices, reduce page load times, and ensure a solid foundation for future scalability.

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Ensuring Quality and Efficiency

Quality Assurance (QA) and Continuous Integration/Continuous Deployment (CI/CD) processes were established to streamline updates and maintain high standards of quality. By automating testing and deployment, we minimized human error and accelerated the delivery of new features and fixes, ensuring that Gleefull Supplements' site remains at the forefront of e-commerce best practices.

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Optimized for Conversion

Our partnership with Gleefull Supplements includes ongoing A/B testing support, allowing us to continuously refine and optimize the user experience based on real-world data. From product pages to checkout flows, we systematically test variations to increase conversions and ensure that the site evolves in alignment with customer preferences and behaviors.

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Rapid Response, Maximum Uptime

We provide Gleefull Supplements with ongoing support under a stringent Service Level Agreement (SLA) of less than one day. This commitment ensures that any issues are swiftly addressed, minimizing downtime and maintaining the smooth operation of their online store, so they can focus on what they do best: promoting wellness.

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A Strategic Refresh

The redesign was not a blanket overhaul but a targeted update of key sections and pages. By focusing on areas with the highest impact on user experience and conversion, such as the homepage, product discovery, and checkout process, we delivered a strategic refresh that aligns with Gleefull Supplements' business goals and customer needs.