Gloria Jeans Coffees

Overview

Gloria Jeans is an international coffee brand selling since 1979. As an established brand for 40+ years now, their commercial focus has significantly shifted to online sales of their specialty coffees originated in Australia where the brand is well known. As part of this strategy shift and their attempt to break through the competitive US market, they identified the need for a professional, well-designed online store that’s true to the brand.

The
Challenge

Due to the competitiveness of the US online market, it was essential to craft a design that showcases the history of the brand and the uniqueness of the products while offering an up-to-date and smooth buying experince.

As part of the attempt to offer a more competitive buying experience to its customers, Gloria Jeans decided to focus on the subscriptions aspect of the business to increase their recurring revenue. The challenge was to create a subscription experience that allows their customers to select their favourite coffee flavours and sizes, and define the delivery frequency all in a single interactive page.

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Mobile Experience

Most of Gloria Jeans customers are mobile users so we made the website fully-responsive to give all of its customers the best buying experience possible.

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The Solution

The design

Our focus was to primarily craft something representative of the history of the brand and showcase the uniqueness of it. Our design team came up with a professional and well-branded result that focused on the lifestyle photos to connect the retail presence with the online purchasing experience. By focusing on the mobile user experience, we made sure it was extremely easy for the users to buy their favourite coffee on the go.

The development

By following our proven development process, we delivered a fully-configurable custom Shopify theme integrated the right number of apps to create a robust result that will serve as the base for years to come. Our focus was speed above everything else so every aspect of the development process was adjusted to achieve maximum optimisation of the website.

Subscriptions

As they were using Bold Subscriptions with the legacy checkout, we decided to migrate to Bold Subscriptions v2 and take advantage of the native subscriptions functionality that Shopify offers. We facilitated this whole process with the Bold migrations team while in the meantime we launched the interactive Subscriptions page that allows to build your favourite coffee subscription box to be delivered frequently for worry-free supply.