What we did
Website Redesign
Custom Shopify 2.0 Theme
Conversion Rate Optimisation
+11%
AOV
+18%
Add to Carts
+27%
Customers Checking Out
+37%
Page Speed
Website Redesign
Custom Shopify 2.0 Theme
Conversion Rate Optimisation
AOV
Add to Carts
Customers Checking Out
Page Speed
Glass Guard is an Australian-based company that specializes in providing high-quality protective solutions for various types of glass surfaces. The company was established in 2002 and has since been dedicated to providing the best possible protection for glass surfaces in residential and commercial settings.
Recently, Glass Guard underwent a redesign of their website, which included custom development, photography, content creation, and copywriting. This revamp aimed to showcase their products in a more modern and visually appealing way while highlighting their commitment to innovation and quality.
Before the website redesign, although generating millions in revenue, Glass Guard faced challenges in effectively showcasing their cleaning products to their target customers. The previous website design needed to be updated and effectively communicate the company's expertise and commitment to quality.
Additionally, the previous website needed more high-quality photography and content, making it difficult for potential customers to fully understand the benefits of Glass Guard's products. This lack of effective communication resulted in missed opportunities to convert more users into buyers.
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As part of the website redesign project, our team strongly emphasized ensuring an optimal mobile experience for their users. We recognized that a large percentage of their website visitors accessed their site on mobile devices, and therefore, it was essential to provide a seamless experience across all devices. To achieve this, our team implemented a responsive design, which allowed the website to adapt to various screen sizes and device types. This ensured that all website elements, including the navigation menu, images, and text, were easily accessible and user-friendly on mobile devices. The result was a website that provided a consistent and seamless experience for users, regardless of the device they used to access it.
The new design of the Glass Guard website aimed to be modern and visually appealing while still communicating the company's dedication and commitment to quality. We used a clean and minimalist aesthetic focusing on high-quality imagery and intuitive navigation and incorporated the company's branding and color scheme to create a cohesive visual identity.
Our team built a custom-developed theme for the new Glass Guard website to ensure it was responsive, fast-loading, and user-friendly. Our development team optimized the website's code, implemented features such as a custom contact form and interactive product pages, and ensured the website was optimized for search engines to improve its visibility and attract more traffic.
High-quality imagery was essential to effectively showcase Glass Guard's products and services on the new website. Our photography team captured images of Glass Guard's products in real-world settings, highlighting their effectiveness and quality. These images were then optimized for web use to ensure they loaded quickly and looked great on all devices.
Our copywriting team developed compelling copy highlighting the benefits of Glass Guard's products and effectively communicating the company's expertise, commitment to quality, and unique value proposition. We also optimized the website's content for search engines to improve its visibility and attract more traffic.
The Glass Guard website redesign proved to be a resounding success, as evidenced by the impressive metrics achieved following its launch. The revamped website contributed to an 11% increase in average order value (AOV), indicating that customers were more inclined to purchase higher-value items due to the improved presentation of the products. Additionally, there was an 18% increase in add-to-cart events, showcasing that the new design effectively engaged potential customers and encouraged them to take action. Furthermore, the streamlined user experience resulted in 27% more customers reaching the checkout, signifying a more efficient purchasing process. Lastly, the optimization efforts of our development team paid off, with a remarkable 37% increase in page speed, ensuring a smooth and responsive experience for users across all devices. Overall, the Glass Guard website redesign successfully elevated the brand's online presence and maximized its potential for growth and customer satisfaction.
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On an endless journey to create the best UX and make web-world a better place to be.
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