Vixen & Fox is a sophisticated lingerie and accessories brand that combines thoughtful design with custom elements. They are dedicated to rethinking the status quo in lingerie both in style and construction, and will continually push to find innovative flourishes and details to bring their customers new products and experiences. After launching their brand they realised that the online buying experience they were offering was not align with the brand and the target audience.
It was important for the brand’s website to speak directly to their customer persona through visuals and at the same time, showcase their luxurious lingerie and accessories to truly represent their brand vision and uniqueness of the brand.
We know that users most likely access the website from their mobile device. From checking the products, adding to cart, and checking out. We designed the website to be more mobile-optimized so the users will have a better experience.
Our desing team combined inspiration with their current website and after a few revision rounds we manged to reach to a result that exceeded the client’s expectations. The focus was on giving a luxury feel to the website that represents their brand and unique products while showcasing the brand stands for.
Our team took ownership of the project and kept the client in the loop throughout the whole process. After a few rounds of testing and feedback we achieve the final look, feel, and functionality of the new Vixen and Fox website. Of course, as speed is one of our top priorities, we made sure we did not sacrifice for any kind of unnecessary functionality.
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