Brand Overview
Swazi is a technical gear brand in New Zealand. They’ve been selling online for a long time through another E-commerce platform. They decided to migrate to Shopify Plus so they can cater to their growing number of customers across the globe and offer wholesale to their stockists.
The Challenge
Swazi, a popular technical gear brand, had thousands of customers and orders that needed to be migrated safely to Shopify Plus and then properly cross-checked to match. Also, Swazi has a large range of products and SKUs that needed to be migrated and tagged so they can be filtered and users can shop seamlessly.
The objectives were clear: re-design and migrate the old swazi website to be aligned with their brand and optimise the user experience.
Mobile Experience
When designing Swazi, we always thought of users that will access the website from their mobile devices. Most of them are likely checking out Swazi’s different gears from their phones. We keep these activities in mind so our team architected a mobile-friendly design to make it easy for the user to access the website.
The Solution
The design
Our design team focused on using emotive images to display how the Swazi gears can stand in every environment. We improved the staff workwear page as it is a substantial part of their operations to drive more sales. Our team also focused on mobile responsiveness for a better shopping experience on any device.
The development
Our development team built a robust fully configurable Shopify Plus theme by following YDM’s proven process. We also improved the user experience of their Pro Deal user experience by integrating our custom form solutions for increased revenue.
The migration
Our team has successfully migrated all the customer, order, and product data seamlessly without any downtime or losses and made it look like they never changed their E-commerce platform.
Important Links: swazi.co.nz
The Numbers
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