Printy Pets is a custom pet prints brand that helps pet owners show off their pets. Being in the business for quite some time and having more and more visitors, they decided to revamp their website to offer a smoother customer journey to increase their conversions.
Printy Pets needed a website that represents their brand and speaks to their customer persona. The challenge we faced while redesigning the website was giving it a welcoming and premium feel that attracts visitors and makes them want to have their pets printed on the portraits.
The objectives were clear: redesign the website to make it more user friendly and optimised for mobile for improved conversions.
As most people take photos of their pets on the phone, we optimised the website so users can just take a photo and upload it straight away to the customiser.
Our focus was to totally overhaul the website to give a premium feel and at the same time utilise different design elements that will represent the brand. Our team architected a responsive design so users can shop and customise their products on any type of device seamlessly.
By following our proven development process, we delivered a fully configurable custom theme. Our team focused on the speed so every aspect of the development process was adjusted to achieve maximum optimisation of the website.
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