Poplettes is an American popped sorghum snack brand. Popped sorghum is a up and coming competitor of our favourite snack, popcorn. Apart from an amazing taste and a wide variety of flavours, popped sorghum has a number of health benefits comparing to its well-known competitor and other famous snacks.
After validating their product through online and retail sales, they have decided to scale the brand by going through a redesign phase. Their strategy is to yield the benefits of both online and brick-and-mortar sales due to the nature of their product.
As the product is not a well-known snack, the biggest challenge we were facing was making the user experience the emotions that a packet of Poplettes would bring up. In addition, as a FMCG brand, another challenge that we were facing was crafting a streamlined user experience that reduces the clicks-to-purchase.
The objectives were clear: design and develop a well-branded, high converting, easy to access website that will give information about their products for the new customers and give the necessary information for their potential wholesalers and retailers. The website had to be clean and fast for a better buying experience that will help them build Poplettes as a national brand.
Today’s users mostly shop from their phones. Our team designed and architected a sleek website without compromising the responsiveness for a better user experience that can turn cold social media traffic into buyers.
Our design team utilized the brand’s fun and bright colors and came up with a professional and design that represents their brand and what the product is all about. We focused on introducing all the flavors of their popped sorghum on the homepage so that customers can easily shop once they land on the website. Our design team also focused on the mobile experience so customers can seamlessly browse the website and shop their beloved Poplettes.
Our development team delivered a fully functional and fully-configurable custom theme for easy content management and future expansion. Our team also integrated our custom form solutions for easy communication with potential resellers.
Our team created redirects all of the pages from their previous website to maintain the domain authority and prevent any negative impact on the SEO rankings.
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