NOMOO

Custom Redesign of a Shopify store for a fast-moving consumer goods brand.

Task
Full website redesign and multi-country expansion with additional functionalities for boosting conversions
Strategy
Overhaul the current B2B and B2C platform to improve the store experience.
Services
Website Redesign, Custom Shopify Theme, Improving Mobile UX
Client
NOMOO

Brand Overview

Nomoo is one of the leading plant-based ice cream brands in Germany with extended in-store recognition across the country’s top supermarkets. They are also offerring their ice cream products online which, of course, comes with a few challenges.

The Challenge

The biggest challenge NOMOO was facing was getting their customers to purchase their ice cream online directly from them. One of the factors that contributed to this was the lack of an intuitive online purchasing experience on mobile devices. Their previous design focused a lot on showcasing their products but didn’t do great on making it easy for their customers to checkout with a few easy and distinct steps, and clear CTAs.

The objectives were clear: redesign the B2C and B2B platform to enhance the user experience, improve the customer journey and increase the online revenue.

Mobile Experience

Our team developed a mobile responsive website so users can shop seamlessly on any device. 

The Solution

The design

Our team focused on displaying the products and natural ingredients to stimulate the users and picture themselves enjoying the products. We also focused on utilising different design elements to deliver the message of the brand while staying withing the brand guidelines and corporate messaging. As part of our design process, we always keep in mind the responsiveness of the website so users can shop on any type of device.

The development

Our team developed a fully-configurable custom Shopify theme within the desired time frame by following our proven development process. We implemented a subscription model on the website for recurring purchases and incentivised the customers with discounts. Our team also focused on optimising the theme on every step of the way to ensure that we delivered a fast and reliable E-commerce website.

The Numbers

80%

Conversions
Increase

33%

Average Order Value
Increase

41%

Revenue
Increase

16%

Bounce Rate
Reduction

Working with Alex and YourDigitalMedia has been nothing but positive throughout the whole project duration. I have worked with many agencies and freelancers before and can confidently say that they are a professional team that you can rely on. Every timeline and request has been met and throughout the whole process the communication was almost inmidiate, transparent and crystal clear.

I personally appreciate the feedback we have gotten on best practices for Shopify stores, you can tell that they have a lot of experience and do care about the long term success of our e-commerce. We are so satisfied with our experience that we decided to keep working together with Alex and his team on an ongoing basis for the foreseeable future. We would gladly recommend them to any other company as partners.
Philipp Wenger
CMO, Nomoo

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