Nina Ross Hair Therapy

Merging 3 websites into 1, revamping the design, UI, and adding functionalities.

Task
The task was to refresh the look and feel of the website and improve the UI to advance Nina Ross’ customer experience.
Strategy
To educate the audience about the different issues and treatments available
Services
Website Redesign, UI/UX Design, Custom Theme Development
Client
Nina Ross Hair Therapy

Brand Overview

Nina Ross is a studio clinic in Atlanta, Georgia (USA) that offers Hair Therapy Services, Hair Therapy Products, and consultations. They started with 3 websites which created confusion for the users and a lot of admin trouble for the owner. Having multiple websites decreased their the effectiveness and consistency of the brand messaging and duplicated their content which slowed down their E-commerce growth.

Before After

The Challenge

The founders wanted to amp up their E-commerce game to reach more audiences in America. They decided to create a new website that is going to be a one-stop-shop that showcases every product and service that they offer in a professional way and getting the user experience right to turn their users into buyers easily.

The objectives were clear: completely redesign their Shopify website to represent their brand, educate the users and speak to their customer persona, enhance their SEO for boosting their website traffic, and improve user engagement.

Mobile Experience

The new site needs to be responsive to give the best experience for Nina Ross Hair Therapy’s users. Our UX team architected the website so users can access the website seamlessly on any device.

The Solution

The design

Our team used imagery to trigger emotion and gain trust from the users that will encourage them to book an appointment. We also used modern icons and a mixture of different latest web design practices that can enhance the overall experience of the user once they land on the website. Our team also focused on responsiveness to optimise the design elements for a better mobile experience.

The development

Our team delivered a robust, fully configurable custom theme by following our killer process. We made sure that the theme can swiftly load its elements for a very short period of time so every facet of the development process was calibrated for the optimum result. 

Important Links: ninaross.co

The Numbers

80%

Conversions
Increase

33%

Average Order Value
Increase

41%

Revenue
Increase

16%

Bounce Rate
Reduction

They knocked it out of the park on all accords. My favorite part about the experience was the communication and flow of ideas. We couldn’t be happier with our new home and we’re super grateful to Your Digital Media for helping bring our vision to life!
We came to Your Digital Media with a really challenging idea to merge 3 websites with different goals into one home base for our entire brand. They knocked it out of the park on all accords. My favorite part about the experience was the communication and flow of ideas. I worked with Alex and he’s such a crafty thinker and consummate professional.

Any time I reached out to him I had a thorough response fairly quickly. Also, we never worked in Shopify before and they really went above and beyond in introducing us to the platform with video tutorials and Zoom meetings that laid out everything we needed to know in great detail. From the design side, they gave us a modern layout and were able to perfectly blend form and function. We couldn’t be happier with our new home and we’re super grateful to Your Digital Media for helping bring our vision to life.
Jamaal Lassiter
Co-Founder, Nina Ross

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