Brand Overview
Mizzo is a Dutch brand that specialises in top quality and affordable kitchen products sold in the Netherlands, UK, France, and Germany. They had been selling their products through Magento 2 at first. After they were acquired by Dwarfs and in order to enter the “groeth runway”, they decided to migrate to Shopify to have better control over the content and redesign the website to make it aligned with the brand, look more professional, and optimised for conversions, but most importantly, take advantage of the connectivity and ecosystem of Shopify.
The Challenge
The biggest challenge we faced was building a multi-lingual, multi-currency and multi-domain storefront using a single Shopify store instance. We also had to migrate all the store content, including the translations, store and product reviews in all languages, 70+ products, 200k+ customers, and 350k+ orders without any downtime while maintaining the store SEO rankings.
The objectives were clear: seamlessly migrate and redesign the website to make it more professional while building everything in a way that’s easy to maintain and scale with minimum admin effort. The end goal was to create a robust online store while making the transition to Shopify smooth as possible.
Mobile Experience
Our team designed a fully mobile responsive website to give users an awesome shopping experience on any device.
The Solution
The design
Our team focused on a modern and sleek approach to make the website look more professional. We optimised the UX and UI based on the brand guidelines and used lifestyle images across the website to showcase the products help the users picture the products in action. We also utilised modern design elements to make the website more engaging. As part of our design process, we also focused on mobile responsiveness to give users a seamless shopping experience on any device.
The development
Our team developed a next-level custom theme with an advanced search and filter functionality, robust EU VAT ID detection feature, domain specific contant and language management system within the timeline – and, of course, it’s fully customisable!
The migration
As their last website was based on Magento 2, our goal was to migrate all the customers, orders, and products seamlessly without any downtime or losses. We managed to complete this within a week and maintained the current SEO Ranking.
Important Links: mizzo.com
The Numbers
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