Lazy Wombat is a towel company based in Australia that is addressing common towel problems. They have established an online presence which resulted in increased traffic. As a result, they looked to redesign and improve their website to optimise for conversions.
The challenge Lazy Wombat was facing was having the right design and features to give their visitors the best shopping experience and establish trust. The previous layout also added some friction which complicated the customer journey and the checkout process.
The objectives were clear: give the store a new look and feel that is optimised for mobile and conversions.
The majority of the traffic comes from mobile users. Our team developed a mobile responsive website that will every user on every device the best buying experience.
Our team focused on designing a trustworthy website by using modern and fun design elements to reflect the brand. We also improved the user experience to optimise for conversions and repeating purchases. As part of Your Digital Media’s design process, website responsiveness is the priority so users can shop on any device.
By following our proven development process, we delivered a fully configurable custom Shopify theme. We focused on the website speed above everything else so every part of the process is optimised to deliver a top-tier Shopify website.
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