Lazy Wombat

E-commerce redesign for a playful towel brand.

Task
Redesign of Shopify store with a mobile responsive and fully speed-optimised custom theme
Strategy
Mobile first, Boost Conversions, Fully-branded with great UX
Services
Website Redesign, Custom Shopify Theme, Improving Mobile UX
Client
Lazy Wombat

Brand Overview

Lazy Wombat is a towel company based in Australia that is addressing common towel problems. They have established an online presence which resulted in increased traffic. As a result, they looked to redesign and improve their website to optimise for conversions.

Before After

The Challenge

The challenge Lazy Wombat was facing was having the right design and features to give their visitors the best shopping experience and establish trust. The previous layout also added some friction which complicated the customer journey and the checkout process.

The objectives were clear: give the store a new look and feel that is optimised for mobile and conversions.

Mobile Experience

The majority of the traffic comes from mobile users. Our team developed a mobile responsive website that will every user on every device the best buying experience.

The Solution

The design

Our team focused on designing a trustworthy website by using modern and fun design elements to reflect the brand. We also improved the user experience to optimise for conversions and repeating purchases. As part of Your Digital Media’s design process, website responsiveness is the priority so users can shop on any device.

The development

By following our proven development process, we delivered a fully configurable custom Shopify theme. We focused on the website speed above everything else so every part of the process is optimised to deliver a top-tier Shopify website.

Important Links: lazywombat.com.au

The Numbers

80%

Conversions
Increase

33%

Average Order Value
Increase

41%

Revenue
Increase

16%

Bounce Rate
Reduction

Play Video
We engaged Alex and Your Digital Media for a full design and redevelopment of our online store (Lazy Wombat). The overall experience and process was fantastic and we are stoked with the final result.

Both the design and development phases were efficient and seamless, with the team happy to adjust to our specific needs and requests. They were willing to collaborate where we wanted to have strong input and were able to take the lead elsewhere as required. The communication was easy and the whole project ran smoothly. The ongoing attention to detail and assistance with the site after handover has been extremely valuable too. We would highly recommend them for design and development work!
Jake Shofer
Co- Founder, Lazy Wombat

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