House of Knives

E-commerce redesign for a kitchen knife marketplace

The task was to improve the conversions by redesigning the website and improving the UX.
UX Strategy, CRO
Website Redesign, Custom Shopify Theme, Improving Mobile UX
House of Knives

Brand Overview

House of Knives is an Australian premium knife retailer that provides an optimal shopping experience to its customers. As they grow and expand their online presence internationally, more visitors come to their website to shop for kitchen knives and sets. As a result, they decided to further optimise and redesign their store in order to increase conversions.

Before After

The Challenge

After increasing the traffic on the website, they noticed a sudden increase in the bounce rate and decreased conversions. The biggest challenge we faced was making the website more user-friendly to offer a seamless shopping experience to the visitors despite their wide range of products.

The objectives were clear: redesign the website to improve conversions. The website should have a clean interface and smooth checkout process that will help them scale the store internationally.


Mobile Experience

Most customers are mobile user so our team architected a responsive website that will let all type of users shop on any device.

The Solution

The design

Our team focused on optimising how the products are displayed on the website so the visitors can perceive the value they offer from the get-go. We also used different design elements to portray what the store and the brand represents. As part of our design process, responsiveness is our top priority so users can shop on any type of device.

The development

By following our proven development process, we delivered a cutting-edge House of Knives theme that will help them scale the brand worldwide. 

Important Links: houseofknives.com.au

The Numbers




Average Order Value




Bounce Rate

Completely blown away by the end result - the team at Your Digital Media have gone the extra mile to exceed expectations and the new website design they put together blows my old template out of the water.
The whole process took a bit longer than expected, but then again there are a lot of moving pieces to my website so this was to be expected. If you are serious about your online business and presence and want to make your website stand out as the industry leader, then YDM are the guys for the job!!
Kentaro Saunders
Head of Operations, House of Knives

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